We’re Redefining Vendor Financing: Here’s Why We Acquired Vartana
Stay up-to-date with the latest from Capchase
Today marks an exciting new chapter at Capchase: we’ve acquired Vartana, a fellow trailblazer in the vendor financing space. If you’ve followed us for a while, you know we’re obsessed with building modern financing infrastructure that helps B2B vendors to accelerate sales and increase average order value by enabling their buyers to pay in up to 60 installments.
With this acquisition, we’re now the definitive, tech-first leader in vendor financing, supporting thousands of B2B software and hardware companies and financing hundreds of millions annually. Uniting the teams and technologies enables us to provide best-in-class financing experience for all vendors and buyers.
Why We Did This and Why Now
Vendor financing has been stuck in the past.
Legacy providers still rely on offline processes, delayed buyer approvals, and slow follow-up. That might have worked 10 years ago, but today’s B2B vendors–particularly software and tech-enabled hardware–operate in fast-moving, highly competitive environments. And they need financing solutions that can keep up.
Our customers have told us again and again:
- “We can’t afford to wait days for deal approvals.”
- “Our RevOps, sales, and finance teams need visibility in Salesforce, HubSpot, or Slack, not buried in email threads or waiting for a call back.”
- “We need to offer terms, close the deal, and get paid, without slowing down.”
Vartana has been building toward the same future. Their team has created a smart, elegant platform that powers complex deals, offers fast buyer approvals, and deeply supports vendor flexibility. We knew combining forces would unlock even more value for customers on both sides.
This acquisition is about speed, scale, and shared vision.
What This Means for Vendors Like You
Bringing our companies together benefits our customers in the following ways:
- Increases the financing capacity available and ensures competitive rates
- Advances the automation, workflow, and integration capabilities to save users even more time
- Enables faster development and rollout of white-labeled embedded financing programs
- Expedites our reseller channel offerings, streamlining financing for multi-party deals
Additionally, Vartana customers will benefit from broader geographic coverage, more scalable capacity, stronger collections operations, and access to the highest-rated support team in the industry.
Whether you’ve worked with Capchase, Vartana, or one of the traditional players, here’s what you can expect from Capchase:
1. Fast, Embedded Buyer Approvals
We’ve built our infrastructure to generate and approve deals in minutes, not days. You can offer financing options at the quote stage, with buyer risk assessed in advance. And now, that power is even greater, combining the best from both technologies.
2. Advancements in automation and buyer user experience
We’ve both prioritized innovative API and AI-driven builds throughout our solutions, and you’ll continue to see exciting enhancements at the same fast pace.
3. Deep CRM & Workflow Integrations
See buyer approvals, deal status, and payment activity in the systems you already use—like Salesforce, HubSpot, Slack, and Teams. No back-and-forth email threads, and no chasing down updates.
4. A Fully White-Labeled Financing Experience
Through our Captive Financing Programs, you can launch your own branded solution, like “Acme Financial Services powered by Capchase.” We handle the funding, approvals, servicing, risk and more behind the scenes.
5. Channel Financing Infrastructure
If you sell through partners, we’re advancing the build of our channel platform that will enable you to take advantage of vendor financing even with multiple parties involved. This delivers immediate payout, simple billing, and visibility for all stakeholders.
Frequently Asked Questions
Will anything change for current Capchase or Vartana customers?
In the near term, you’ll continue using the same tools and support teams you know. There will be no disruption to your current user experience or the management of your buyers’ payment plans. Your buyers with existing agreements won’t experience any changes to what they are currently used to. Over time, we’ll bring the best of both platforms together, providing more automation, integrations, and capital capacity.
What happens to Vartana’s product and team?
We’re thrilled to welcome Vartana’s incredible team to Capchase. Their expertise and technology are now part of our unified roadmap and operations.
How will this improve Capchase’s product?
Vartana brings years of experience structuring multi-party deals. That immediately accelerates our channel offering, making it easier for vendors to get paid instantly when selling through partners.
Does this change my pricing, terms, or existing customer contracts?
Your pricing and terms should remain unchanged, as Capchase will inherit the Vartana credit facilities and agreements. Our capital markets and risk teams are already aligning and collaborating to ensure we maintain a smooth experience for Vartana’s customers during this transition.
What’s Next
We’re moving fast to scale our Captive Financing Programs, deliver deeper CRM and quote-to-cash integrations, and roll out our reseller-specific financing platform.
We believe vendor financing should be as modern as the businesses it serves. With Vartana, we’ve taken a big step toward making that future a reality.
If you’re a B2B vendor with revenue tied up in long-term deals or if your sales team is limited by rigid payment terms, we’d love to show you what’s possible. Let’s talk.
