SaaS Benchmark Report 2024

Moving away from CAC spikes and GTM budget cuts to stabilizing performance trends

See how your company’s performance compares to 2,000+ of your industry peers across the following SaaS metrics: ARR growth, net margin, rule of 40, quick ratio and debt to ARR.

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From fast-growing startups to public companies

What's in this report?

Our data, pulled from over 2,000 B2B SaaS companies, shows that spending has decreased in an effort to improve margins. With the proper funding partner, companies do not have to pursue profitability at the cost of developing new business; instead they could increase spend and lower CAC. This year’s Benchmark Report shows Capchase’s take on market trends and where SaaS companies can invest to achieve sustainable growth.

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Sneak peek of highlights:

YoY ARR growth has consistently declined since 2022, but the rate of decline has slowed, even reversing slightly in the EU
Profitability has improved, putting companies of all sizes in a better position for unexpected challenges and future fundraising rounds.
Despite the contracting YoY growth, R40 has remained stable or even improved in some segments.
With less funding available after VC funding peaked in 2021, the liquidity decline continues.
Debt/ARR is steadily decreasing. Companies have turned to cost-cutting and reducing debt to free-up cash from high-interest expenses.

Check out the report to read about what we’re seeing for each metric by ARR size, industry sectors, regions, and VC-backed vs. bootstrapped and our recommendations for achieving sustainable growth.

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