Alternative financing: what it is & how it’s changing the funding landscape

Afshan Qureshi
Afshan Qureshi
Content Marketing Manager
UPDATEd on
September 20, 2024
·
5
min read
Alternative financing: what it is & how it’s changing the funding landscape

Understanding Alternative Financing: A Comprehensive Guide for Founders

Have you been discovering more alternative financing companies lately? If so, you’re not alone — the financing market is evolving to include players beyond traditional banks.

At Capchase, we receive many questions about alternative financing (alt financing or altfi) and what this trend means. Our goal is to help founders make informed decisions and choose the right financing products for their specific needs. This guide will help you navigate the alternative financing ecosystem as a whole — and choose the best options for your company.

What’s Driving the Change?

The shift towards alternative financing is largely driven by an acceleration in technology adoption, which has been happening at a faster rate in recent years. As more people work remotely and rely on digital services, companies are under pressure to adapt quickly and scale their operations to meet new market demands. This rapid evolution in technology has created a need for flexible and accessible financial resources, especially for startups aiming to seize growth opportunities.

Given this economic transition, startups need financial resources to adapt to the market and pursue opportunities for expansion. The technology ecosystem is highly competitive, and companies must have access to the working capital they need to progress in their business journeys. As a result, new types of financial service providers are emerging to meet the demands of founders, ranging from independent private financing partners to small banks and venture-backed technology companies. This diversification in the financial landscape offers a broader range of options than ever before.

According to the Fed’s quarterly Senior Loan Officer Opinion Survey, U.S. banks saw a substantial increase in the demand for business funding, further highlighting the evolving needs of businesses today.

What is Alternative Financing?

Simply put, alternative financing is funding that’s available outside of traditional major banks. It gives founders more flexibility and variety in choosing financial solutions. This category includes venture capital, debt financing, crowdfunding, and other innovative products that address gaps in mainstream financial markets.

The rise of alternative financing is part of a larger financial inclusion movement, where more people and businesses gain access to formal banking systems. According to the World Bank, financial inclusion ensures that businesses have access to useful and affordable financial products that meet their needs in a responsible and sustainable way. This approach allows companies that may not qualify for traditional loans or have imperfect credit histories to still secure the funding they need.

For instance, alternative financing options are crucial for businesses that might not meet the strict criteria of traditional banks. Whether it's a startup with a limited credit history or a company operating in a high-risk sector, alternative financing provides more tailored solutions that align with the specific needs of these businesses. This flexibility helps founders avoid the rigid structures of conventional loans, enabling them to access capital that supports their growth and innovation.

Examples of Alternative Financing

There are numerous financial products in the alternative financing space. It’s important for founders to educate themselves and consider multiple options before committing to a specific solution. Below are some of the most common alternative financing options that startups and growing businesses are likely to encounter:

       
  • Invoice Financing or Factoring: This solution is designed for businesses that rely on accounts receivables (AR) with clients. It helps founders improve their cash flow by receiving advances on outstanding invoices, thus avoiding payment delays that could disrupt operations.
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  • Crowdfunding: Founders can turn to online platforms to raise funds from a large number of individuals. This method is particularly popular for startups and creative projects, allowing them to generate capital without giving up equity.
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  • P2P Lending: Peer-to-peer lending platforms connect founders directly with individual investors. This model allows businesses to access funds on more flexible terms compared to traditional bank loans.
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  • Lines of Credit: Similar to traditional banks, alternative finance marketplaces offer lines of credit with less stringent criteria. These lines of credit provide businesses with ongoing access to funds, which can be particularly useful for managing cash flow fluctuations.
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  • Term Loans: Founders can apply for a fixed amount of funding, repayable over a set period. While similar to bank loans, alternative term loans may have higher interest rates but offer more flexible approval processes.
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  • Merchant Cash Advances: This short-term financing option is ideal for merchants needing quick cash. Financing partners assess a company’s credit card sales to determine the amount of the advance, repayment periods, and associated fees.
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  • Revenue-Based Financing: Revenue-based financing allows businesses to receive capital in exchange for a percentage of future revenue. This option is especially suitable for SaaS, eCommerce, and subscription-based companies that have predictable recurring revenue streams. Capchase, for instance, offers this type of financing to help companies grow without diluting equity.

Equity vs. Non-Equity Financing

One of the significant advantages of alternative financing is that it provides founders with options that do not require giving up equity in their companies. Non-equity financing tools such as lines of credit, revenue-based financing, and term loans allow businesses to secure capital without diluting ownership.

This is particularly valuable for founders who want to retain control of their company while still accessing the funds necessary for growth. By leveraging predictable revenue streams and other financial assets, businesses can maintain stability and avoid the pressures that come with equity financing, such as meeting investor expectations or giving up decision-making power.

Non-equity financing is also instrumental in helping businesses navigate unforeseen circumstances or cash flow challenges. Whether it’s a delay in customer payments or an unexpected expense, alternative financing provides the flexibility needed to manage these situations without compromising ownership or long-term growth potential.

Additional Considerations

Navigating the world of alternative financing can be challenging, especially when time is of the essence. With so many options available, it’s crucial for founders to perform due diligence when choosing a financing partner. Here are some key steps to ensure that you make the best decision for your business:

       
  • Request Detailed References or Case Studies: Ask potential financing partners for references or case studies from other businesses they’ve worked with. This can provide insights into their reliability and effectiveness.
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  • Understand Their Knowledge of Your Business Model: Ensure that your financing partner has a deep understanding of your industry and business model. This alignment is critical for structuring terms that work for your company.
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  • Clarify Underwriting Criteria: Get clear on the specific criteria your financing partner uses to assess your application. Understanding these can help you better prepare your documentation and improve your chances of approval.
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  • Ensure Transparent Repayment Terms: Repayment terms should be straightforward and clearly defined. Avoid agreements with ambiguous terms that could lead to unexpected costs or challenges down the line.
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  • Research Competitors: Compare your financing partner with their direct competitors. This research can help you determine if you’re getting the best possible deal or if there might be better alternatives available.
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  • Read Reviews and Seek Feedback: Look for reviews on third-party websites or reach out to companies that have publicly shared their experience with the financing partner you’re considering.
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  • Investigate the Leadership Team and Funding Sources: Understanding who is behind the financing partner and where their funds come from can provide additional assurance of their legitimacy and stability.

Ultimately, it’s important to partner with a financing provider that is committed to your long-term success. The right partner will not only offer the financial support you need but will also be invested in your company’s growth and evolution. Founders should never settle for anything less.

To access dynamic funding that grows as you do, visit Capchase.com/Grow.